The story of Touristor dates back to the days of India's struggle for Independence and partition. It all started when a young, visionary farmer, the promoter of the company, SHRI GIAN CHAND CHHABRA dreamt to make it big.
During the turbulent times, the young fellow came to Amritsar, leaving his native place Sanglahills, now in Pakistan and strived hard to make a living. Eventually driven by destiny, he settled in Agra and started his own, humble workshop for footwear manufacturing. Later he came to West Bengal to participate in a 'haat' in Siliguri and never looked back. As he shuttled between Agra and Siliguri, his business flourished in this region.
In 1952, the first 'Bharat Shoe Co.' store was opened. Till date the store is one of the successful, operational footwear store s in the city of Siliguri. In 1956, Bharat Shoe Co. opened its second store at the very famous Grand Hotel Shopping Arcade in Kolkata.
Today the company successfully operates 12 exclusive stores of the brand Touristor and other footwear brands spread over cities like Kolkata, Siliguri, Ranchi, Asansol, Durgapur and Benaras.
Vision 
At Touristor, we believe in delivering excellence, value for money and complete satisfaction to our customers and partners. The brand's success mantra is to be dynamic, innovative and aggressive.
Based on these three qualities the brand aims to become India's leading footwear brand with a strong product portfolio and an equally strong brand image. To achieve multi dimensional growth for the brand, the team is working relentlessly on innovating the product line, strengthening the back up infrastructure and expanding the channels of distribution. The brand's philosophy is to offer maximum satisfaction to our associates, channel partners and above all our customers.
In the last two years, the company has grown tremendously in size by adding exclusive retail outlets at strategic location in all major cities in eastern India. Today the brand is present in all major shopping locations in Kolkata as well as at the major shopping high streets in other upcoming towns like Siliguri, Ranchi, Asansol,Durgapur, Benaras etc.
Strategy
To fulfill the company's vision to stay ahead in the league, the company is constantly working to offer best product quality, latest designs and value for money to the customers. Other than constantly updating and innovating the product line, the company is also focusing on offering a complete brand experience to the customers. The brand has specifically designed retail strategy to cater to the various demographic profiles in the specific markets. In sync with India's changing retail dynamics, the brand is experimenting with innovative retail formats to provide a complete brand experience to the customers. To establish a strong connection with our end consumers, partners and associates, we also have a strong focus on our promotional strategies that includes advertising, organizing events and other PR activities. To nurture our strong customer base, we have various loyalty programs which ensure efficient managing of customer base, and tracking the high value customers.
The company's vision is very much a part of its belief. More than anything the brand y values trust and transparency in its business relationships. The vision reflects a strong foundation of corporate ethics as well.
